How to Give Your Home Millennial Appeal
Posted: March 22nd, 2013
Marketing Your Home to Millennials
Despite what a quick Google search tells you, millennials are buying more houses than any other generation, according to USA Today. The National Association of Realtors indicates that in 2017, 36% of all homebuyers were in the millennial generation. What's more, millennials seem to be looking at more luxury homes for their first time home purchases rather than opting for smaller starter homes. When you look at the average millennial’s timeline, this makes sense: millennials either rented or lived with family members longer than other generations. Once they’ve saved up enough to buy, they’re skipping the starter home and choosing a place where they can stay for a decade or more.
Of course, how your home is received by potential buyers has a lot to do with how it’s staged and what amenities it offers. If your home reads as dated rather than daring, you might lose out on potential buyers in this generation group. More than ever before, millennials and younger generations want the conveniences that modern technology and design have to offer.
Staging Tips from Ellingson Properties
From the Space Coast real estate team at Ellingson Properties, these tips will make all the difference when marketing your home to a younger generation.
Invest in new appliances.
Many millennial homebuyers are saving up for longer so they can move directly into their dream homes rather than spending time in a starter home first. Most millennials' dream homes include updated appliances in the kitchen and beyond. If you're still sporting an old oven and range and a refrigerator without all the bells and whistles, your millennial buyers will look elsewhere.
Soup up your showers.
Having spent longer in affordable rentals before putting a down payment on a home, your millennial buyer is not going to fall for a dingy tub and cramped quarters in the bathroom. One of the most coveted rooms for this age group is the grand master bath, featuring large soaking tubs, open standing showers, and plenty of opportunities for luxury.
Keep your neutrals on-trend.
The world of interior design is ever-changing. While sandy beige neutrals were all the rage about a decade ago, today's homebuyers may find them a little dated. Today's trendy homebuyer wants to see beautiful grey neutrals as a backdrop for your staging. It may seem like a small measure, but repainting the walls can make a world of difference when it comes to selling your home.
When Updating Your Home Makes Sense
Upgrading to contemporary home features is nothing new when it comes to marketing a home. As young generations grow into adulthood, they find comfort and familiarity with the technologies they’ve come to use every day. While we aren’t recommending that you spend beaucoup bucks on updating your home into a space-age technology fortress, you should ensure you have updated appliances and the option to wire in devices in the future.
Your selling agent knows that traditional home design, landscaping, and amenities won't cut it when it comes to appealing to the millennial generation. They understand that the modern homebuyer needs to be wowed by a modern home with contemporary features. Taking these tips and updating your home can make a world of difference when it comes to selling your home in Brevard. To learn more about what we can do for you, call Ellingson Properties at 321-750-7050 today.